Cliffhanger
“Your life, but with prestige-TV pacing. Every Sunday at 11:58pm we end your week on a cliffhanger you don’t know about. Monday opens with a Previously Onrecap. You are now must-watch.”
The Problem
The average viewer (your group chat) drops a show after 3 plotless weeks. You haven’t had a midseason finale in 14 months. They are watching other people now.
The Solution
Cliffhanger injects TV-grade structure into your week. Previously On on Monday morning. A cold open on Tuesday. A twistby Thursday. And every Sunday at 11:58pm, the screen cuts to black mid-sentence and you don’t know why.
Then your phone rings.
How It Works
Previously On
The Monday-morning recap is the killer feature. We compress your last 6 days into a 38-second supercut with a baritone narrator and one ominous sting.
Pricing
- ✓Monday “Previously On”
- ✓1 plot twist/quarter
- ✓Episodic — case closes Friday
- ✓Generic narrator (mid-Atlantic)
- ✓Season-long arc
- ✓Chekhov’s gun planted in week 1, fired in week 9
- ✓Recurring nemesis (renewable)
- ✓Mid-season finale (cliff + 2 wk hiatus)
- ✓Narrator: Mahershala Ali-adjacent
- ✓8 episodes, then we kill the show
- ✓Bottle episode (you, locked in a Hyatt)
- ✓One (1) Emmy-bait monologue
- ✓Finale tested with 40 strangers
TAM
The Ask
$7M seed for: 4 engineers, 3 writers from a recently-cancelled HBO show, and one (1) staff foley artist who can produce a door-closing-with-meaning sound at scale.
Series A pitch:“We’re Netflix, but the show is you, and you cannot skip the intro.”