Pawsworth & Co.

“LinkedIn for dogs. Because your golden retriever has a personal brand and you’re holding it back.”

The Problem

   Owner                Dog
     |                   |
     |  "sit"            |
     |------------------>|
     |                   | (sits)
     |  "good boy"       |
     |<------------------|
     |                   |
   ZERO PROFESSIONAL DEVELOPMENT

Dogs spend 14 years doing the same three tricks. No upskilling. No networking. No equity.

The Solution

A SaaS platform where dogs build profiles, endorse each other for skills (“Excellent Sniffer”, “Strategic Barker”, “Tail Wag Optimization”), and find their next role.

┌─────────────────────────────────────────────┐
│  PAWSWORTH                  [🔔3] [Premium] │
├─────────────────────────────────────────────┤
│  ┌────┐  Biscuit, MBA (Mostly Biting Ankles)│
│  │ 🐕 │  Senior Couch Occupant @ TheSofa    │
│  └────┘  📍 Brooklyn, NY                    │
│          🦴 487 connections                  │
│                                              │
│  Skills:                                     │
│   ▓▓▓▓▓▓▓▓░░ Fetch (87 endorsements)        │
│   ▓▓▓▓▓▓▓▓▓▓ Looking Cute (∞)               │
│   ▓░░░░░░░░░ Recall                         │
│                                              │
│  [ 🦴 Connect ]  [ 💼 Sniff Profile ]       │
└─────────────────────────────────────────────┘

Business Model

   Free Tier          Pro ($9/mo)        Enterprise
       │                   │                  │
       ▼                   ▼                  ▼
   1 photo/wk         Unlimited           Kennel-wide
   Basic bark        InMail (woofs)       SSO + Vet API
                     "Open to Walks"      Bulk treats

Go-to-Market

1. Cold-email dog influencers. They cannot read. Conversion: 100%.
2. Partner with vets — every shot comes with a free profile.
3. Viral loop: dog gets endorsed → owner gets push notification → owner cries → posts to actual LinkedIn.

TAM

  900M dogs × $9/mo × 12 = $97.2B
                    ↑
              (rounding up)

The Ask

$4M seed for: 2 engineers, 1 designer, and an ungodly amount of treats for user research.

Series A pitch:“We’re like Rover, but the dogs are the users.”